We have a vision of a global supply chain so transparent that you can buy any product, and on the item label or the brand website you can read about all the people in the world who contributed to making that product.
We have a vision of our favourite brands making products with business models that focus on having a positive impact on the environment and the community, not just the lowest price and highest profit.
We have a vision that the poorest countries, where we source a great majority of our raw materials from, will be able to build economic wellbeing through fair prices and receiving a living wage
Our purpose is to raise awareness on the truth of what happens in the supply chain of our every day items
Our goal is to ensure that consumers have the information to make educated buying choices and a voice to encourage their favourite brands to make change